Privacy Policy

This Privacy Policy explains how Xiaoyu Land ("we", "our", or "us") collects, uses, and protects information when you visit our websites under the xiaoyuland.com domain (including all subdomains). By using our site, you consent to the practices described in this policy.

1. Information We Collect

Automatically collected information: When you visit our sites, we may automatically collect certain technical information, including:

• Browser type and version
• Operating system
• Pages visited and time spent on each page
• Referring website address
• IP address (anonymized where possible)
• Device type and screen resolution

This information is collected for analytics and security purposes only and cannot be used to identify you personally.

Information you provide voluntarily: If you subscribe to our newsletter or contact us via our contact form, we collect the information you provide, such as your name and email address. We only use this information for the specific purpose for which you provided it.

2. How We Use Your Information

We use the information we collect for the following purposes:

• To operate, maintain, and improve our website
• To respond to your comments, questions, and requests
• To send newsletters and updates if you have subscribed
• To monitor and analyze usage trends
• To protect the security and integrity of our site

3. Cookies and Tracking Technologies

Our websites use cookies and similar tracking technologies to improve user experience, analyze traffic, and (once approved) serve personalized advertisements. Cookies are small text files stored on your device by your web browser.

We use the following types of cookies:

• Essential cookies: Required for basic site functionality, such as navigation and form submissions. These cannot be disabled.
• Analytics cookies: Help us understand how visitors interact with our site — which pages are popular, how users navigate, and what can be improved.
• Advertising cookies: Used by Google AdSense (once approved) to serve relevant advertisements based on your interests and browsing history.

Managing cookies: You can control and manage cookies in your browser settings. Most browsers allow you to block or delete cookies. Please note that disabling essential cookies may affect site functionality. For detailed instructions, visit aboutcookies.org.

To opt out of Google's use of cookies for personalized advertising, visit Google Ad Settings. You can also opt out of third-party vendor cookies by visiting Network Advertising Initiative's opt-out page.

4. Third-Party Services

We use the following third-party services, each of which has its own privacy policy:

• Cloudflare — content delivery network (CDN), DDoS protection, and performance optimization. Cloudflare may process your IP address for security purposes. See Cloudflare's Privacy Policy.
• Google Analytics — anonymized traffic analysis. Google Analytics uses cookies to collect aggregated data about site usage. See Google's Privacy Policy.
• Google AdSense — advertising (once approved). Google uses cookies to serve ads based on your visits to our site and other websites. See Google's Privacy Policy.
• MailerLite / Resend — email newsletter delivery. We only share your email address with these providers for the sole purpose of delivering our newsletters. See MailerLite Privacy Policy.

We do not sell, rent, or share your personal information with third parties for their own marketing purposes.

5. Data Retention

We retain automatically collected analytics data for a period of 26 months, after which it is automatically deleted. If you subscribe to our newsletter, we retain your email address until you unsubscribe. If you contact us via email, we retain our correspondence for as long as necessary to address your inquiry.

You may request deletion of your data at any time by contacting us at privacy@xiaoyuland.com.

6. Data Security

We implement reasonable security measures to protect your information, including HTTPS encryption across all pages, regular security updates, and restricted access to personal data. However, no method of transmission over the Internet is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

7. International Data Transfers

Our site is hosted and operated primarily through Cloudflare's global network, which may process data in data centers around the world. By using our site, you consent to the transfer of your information to countries where our service providers operate.

8. Children's Privacy

Some of our content may be of interest to children. We are committed to protecting children's privacy online in accordance with the Children's Online Privacy Protection Act (COPPA).

We do not knowingly collect personal information from children under 13. Our content is designed for a general audience and is appropriate for family viewing, but we do not target children under 13 for data collection. If we become aware that a child under 13 has provided us with personal information, we will delete it immediately.

Parents or guardians who believe their child has provided us with personal data may contact us at privacy@xiaoyuland.com to request its removal.

9. Your Rights (GDPR / CCPA)

Depending on your location, you may have the following rights regarding your personal data:

• Right to Access: Request a copy of the personal data we hold about you.
• Right to Rectification: Request correction of inaccurate data.
• Right to Deletion ("Right to be Forgotten"): Request deletion of your personal data.
• Right to Restrict Processing: Request that we limit how we use your data.
• Right to Data Portability: Request transfer of your data to another service provider.
• Right to Opt Out (CCPA): California residents may opt out of the sale of their personal information. Note: We do not sell personal information.

To exercise any of these rights, contact us at privacy@xiaoyuland.com. We will respond within 30 days. You also have the right to lodge a complaint with your local data protection authority.

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.

11. Contact

If you have questions, concerns, or requests regarding this Privacy Policy, please contact us:

Email: privacy@xiaoyuland.com

General inquiries: hello@xiaoyuland.com

Or visit our Contact page for our online form.